Rabu, 01 Maret 2017

Search Engine Optimization – On Page

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Welcome the the first post of my SEO category. I’m going to start with onpage optimization as this is the area where you have the most control, so here’s a little practical background and advice.

SEO - Search Engine Spiders

Before you can even think about driving traffic to your website you have to ensure that your site is set up correctly. What this means is that you site needs to be search engine friendly. It has to be found easily by the search engine spiders and they need to like what they find!

Search Engine Optimization – On Page
Search Engine Optimization – On Page
The spiders or robots crawl your site through your website pages and hyperlinks. They then store this information into an index. It is through this index that your website gets found on the internet.
One good point here is that if the spiders find links which are dead or broken, then your page becomes de-indexed. This is why it is extremely important to check all your links periodically.
Once the spider has visited your site it sets a timer to come back and visit. On their return visit they are looking for new content and changes. This timer could be one or two days, or it could be set for a week or more. Now, if you don’t add
content and the spider comes back and sees this they set a new timer for a longer time period.

Your goal is to have the spiders return frequently and this is easily done by adding new content regularly. Content doesn’t just mean articles, you can add new images or a video and this will keep the spiders happy.

When you have a brand new site your issue is to find these spiders and leave an invitation, your link, for them to visit. So think about where most marketers hang out. Places like Facebook, Twitter, Squidoo and popular forums and websites. Make a point of visiting them and leaving a comment with a link back to your website.

Once the spider accepts your invitation it won’t take long before they index your site and you will start to be found in Google and the other major search engines.

Meta Tags
Meta tags are words which are used to describe your website. They tell the search engines what is important on your site.

Your meta tag description is the description which shows up in the search engines listing. This description contains 155 characters and you want to use this to your benefit. This is where using your keywords comes into play.

You want to craft a meta tag description which describes your site, includes your keywords and entices the reader to click through to your website. This can be achieved by writing out various descriptions until you come up with one that perfectly fits your website. This description can also be changed at any time, so you can easily test various ones to see which performs the best for you.

Header Tags
Header tags are the tags which are known as H1, H2 and so on down to H6. When used correctly they tell the search engine spiders the importance of your content. With H1 being the most important.
When you use these tags you should always include your keyword in the tag. If you bold the words as well then you are making them stand out even more. With the larger print and darker font Google assumes these are more important and takes notice. This is exactly what we want to have happen.

Site Map
By providing the spiders or robots with a site map you are helping them navigate around your website. If your website is run on WordPress you can quickly install the XML Sitemap Feed plugin. This will automatically create a new sitemap each time you add new content to your site.
A site map is an excellent way to attract the spiders especially if your site is new. It is also good for the human visitor to, as they can easily find what they are looking for.

Once you understand and implement the basics of on page search optimization then you are ready to start driving traffic to your site.
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